The Enell Story

Big has always been part of ENELL founder Renelle Braaten's life. As an avid volleyball player, Renelle was forced to double-up on bras during her workouts. Frustrated with the lack of support (literally and figuratively) in the market, Renelle put her entrepreneurial spirit to work and recruited the one person she knew would understand and help—her mom. A talented seamstress, Renelle's mom went to work constructing a bra built to SUPPORT, STABILIZE and SECURE.

Soon friends and fellow athletes were getting in on the action. In pursuit of the perfect bra, Renelle recruited several women for wear testing, and teamed up with a leading authority on sports bra research. After extensive testing in a sports biomechanics lab, the ENELL SPORT Bra was introduced in 1993. ENELL SPORT hit the market in multiple sizes for high-impact activities.

Renelle and team went on to introduce the ENELL LITE Bra in 2007 and continue to GO BIG, from fit to color, to provide the best for the breasts.